furio Launch Highlights
The MTB family sets yet another benchmark.
On 29th January, 2019 MTB marked its entry into a brand-new market with the FURIO, a new range of ICV trucks. The launch secured Mahindra’s place as a full range commercial vehicle player in the goods segment with an unprecedented customer value proposition - 'Get more profit or give the truck back.'
Held at the UNESCO Exhibition Centre in Mumbai, the ceremony saw massive media turnout with over 100 delegates attending the meet from illustrious publications such as CNBC TV 18, ET NOW, NDTV, Economics Times, Business Standard, The Hindu Business Line, Financial Express, Dainik Bhaskar, Autocar and many more. They were addressed by Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra, Mr Rajan Wadhera, President, Auto Sector, and our Chief Executive Officer - Mr. Vinod Sahay along with Dr. Venkat Srinivas - Principal Chief Engineer & Head Product Development - MTBD.
You can watch the media meet in its entirety here:
And don’t forget to watch Mr. Vinod Sahay answer questions from viewers of the media launch on Facebook live here:
In the evening session Mr. Vinod Sahay and Dr. Venkat introduced the FURIO range to over 500 stakeholders comprising of key ICV Customers from across the country, including CV Financiers, Suppliers, MTB Dealers, senior members of Mahindra Group along with the MTBD team representatives from various functions.
The evening was made even more enjoyable with a skit that featured the dashing MTB ambassador Ajay Devgn. 6 Key customers from different parts of the country were brought to the stage by Mr. Anurag Dubey, Vice President - Sales & Customer Care and were felicitated by Ajay Devgn along with leadership team.
In a game-changing, industry-first move, the FURIO Virtual Reality Transport Journey Films were showcased through Virtual Reality Stations to impart immersive VR experience to the stakeholders, giving the 7-point demo in 6 major applications.
The joy of this monumental launch was celebrated by the MTB family all over the country.