Auto Expo 2012
MAHINDRA TRUCK AND BUS UNVEILS INTEGRATED TRUCKING SOLUTIONS AT THE 12th AUTO EXPO
Mahindra Truck and Bus participated in the Auto Expo 2012 with an elaborate stall that featured five of our light commercial vehicles trucks, the new Cosmo Bus, a display for the m-POWER engine and another engine-cum-transmission exhibit.
Our theme for the exhibition was, ‘Integrated Trucking Solutions from Mahindra Truck and Bus. In line with the same, we showcased our trucks for various applications which will provide customers with ready-to-use trucks of high quality. Overall, it was a very successful presence for us at the Auto Expo 2012. We progressed logically from the unveiling (at the Auto Expo 2010) to messaging like ‘Full range Player’, ‘Commercially launched’, ‘Nearly 3000 trucks on road’, ‘Over 5 Crore kms behind us’, ‘Over 940 service points’ – all of which are no mean achievements for a new brand in about two years of market presence. Our presence at the Auto Expo clearly conveyed to thousands of customers in trucking, light commercial vehicle load and bus segments that Mahindra Truck and Bus is a serious player with the ability to follow up on its promises and commitments. And that it is intent on seriously challenging the existing players who have dominated the industry for decades.