Papa Ka Business

Posted on Tuesday, November 8, 2011

The world is a big place and it’s full of prospects. Following the old way of ‘study hard, go to a good school, get a great job, and work your way up the ladder’ is practically finished. Success today, whether it’s in a job or owning a business, is all about creating value.

Papa ka Business

When you’re in a developed country surrounded by hundreds of millions of people who share similar skills, it can be a bit competitive to do this. Then why not join something that has been developed by your father? Studies show that more youth are restraining themselves from joining their fathers’ business.

Certainly, for an industry like trucks & logistics, joining the business is something the sons avoid to do. But with the launch of pioneering trucks & technology in the trucking industry in our country, youth are planning to join their fathers’ hard earned company.

Mahindra Navistar has initiated ‘Papa Ka Business’ campaign – which motivates & encourages youth to join their fathers’ business. This is not only related or restricted to the logistic industry, but rather takes a wide approach to inspire youth to join their family business.

The first part of the campaign is the ‘Ok is no longer Ok’ on Facebook which is running a ‘Papa Ka Business Video’ storytelling contest. Fans will answer simple questions everyday based on the short 10 second edit of the TVC. A new question is introduced every 2 days for the fans to answer. The second part is around fans & online visitors submitting entries with their experiences of working in their family business, on the website Contest winners will be awarded with iPod Nanos.

The great thing about being young is that you have nothing to lose and everything to gain. It’s the only time in your life that you won’t be burdened with other responsibilities. So join your ‘Papa Ka Business’ and lead your own company & achieve new heights.

All You Need To Know About Mahindra iMAXX Telematics Technology

1st December 2022

Mahindra iMAXX, a fleet management system by Mahin

Read More

Mahindra Passenger Buses Range & Applications-Class-Leading Profits,Safety and Comfort

2nd December 2022

Mahindra is known for delivering winning combinati

Read More

Mahindra FURIO – Get More Profit or Give The Truck Back*

5th January 2021

The recently launched Mahindra FURIO range of truc

Read More

Most Fuel Efficient BS6 Tipper Trucks Providing More Uptime and More Profits

27th May 2021

If you are in the business of cement, construction

Read More

Mahindra CRUZIO BS6 Staff and School Buses: Class-leading Profitability and Comfort

14th June 2021

The winning combination of best-in-class profitabi

Read More







Please select your preferred language:

  • English
  • Hindi / हिन्दी
  • Kannada / ಕನ್ನಡ
  • Malayalam / മലയാളം
  • Tamil / தமிழ்
  • Telugu / తెలుగు

This site uses cookies including third-party cookies in order to improve your experience and our service, please note that by continuing to use the website, you accept the use of Cookies, Terms of Use and Privacy Policy