On 14th August, Mahindra reinforced our commitment to our truck and bus division, renaming Mahindra Navistar Automotive Ltd. as Mahindra Trucks and Buses Ltd. (MTBL), which is a wholly owned subsidiary and part of the US $16.2 billion Mahindra Group. Subject to regulatory approvals, we also intend to demerge our trucks and buses operations from MTBL into Mahindra & Mahindra to develop greater synergies. We also plan to invest Rs. 200 crores to further strengthen our existing product line up and start probing for new product lines that could lead to further capital infusion of over Rs. 300 crores in due course.
We are also implementing new branding for our heavy commercial vehicle range. The multi-axle trucks will now be called Mahindra TRUXO 25 and TRUXO 31; Tractor Trailers will be called Mahindra TRACO 35 and TRACO 40; and the tippers will be called Mahindra TORRO 25 and TORRO 31. Speaking on this new development, Dr. Pawan Goenka - President Automotive & Farm Equipment Sectors, Mahindra and Mahindra Ltd., said, “We are fully committed to our commercial vehicles business and intend to focus on running the LCV, Truck and Bus business as a separate division post the proposed demerger, with the objective of growing our presence in the Indian commercial vehicle industry. We plan to invest significant resources over the next few years which will help us strengthen our existing product range and refurbish the current LCV range. Exploratory work has also begun for the introduction of new products that will help address the ICV and MCV segments in the 7.5 to 16 ton GVW category”. Nalin Mehta, Managing Director and CEO, Mahindra Trucks and Buses Limited, said “The new nomenclature and rebranding demonstrates our long term commitment to the commercial vehicle business which has the full support of the Mahindra Group. While our name has changed, what remains unchanged is our determination to deliver on our customer’s evolving needs. With a powerful range of products including HCVs, LCVs and buses, and a continued focus on breakthrough innovations we will continue to deliver market-leading performance and enhanced products and services for the Indian transport industry”.
Today, with over 1 lakh LCV trucks and buses and more than 8,000 HCV trucks on Indian roads, we provide service with a 24x7 service network of more than 1,591 touch points that includes 57, 3S dealerships, 271 authorized service points drawn from other dealers within our Automotive and Farm Equipment Sectors network and nearly 1,263 roadside assistance points strategically located on important trucking routes. This network will be further expanded by leveraging synergies following the demerger of operations. We also have India’s first multilingual helpline which is manned by technical experts to provide instant support along with the NOW mobile service vans and workshops.
In tune with our commitment towards the business and customers, we have launched several pioneering initiatives. We are first in the industry to provide the ‘5-years’ or ‘5 lakh Km’ transferrable warranty. For tippers, we have launched on-site warranty and have also rolled out an attractive AMC package. We also provide offers such as up to 100% finance on Chassis and up to 5 year loan tenure.