Mahindra Saarthi Abhiyaan and Nanhi Kali join hands for the daughters of truck drivers.

Posted on Monday, September 30, 2019

Among the many ways in which we make a difference to the transport industry, the welfare of truck drivers is one of our biggest causes. We instituted the Mahindra Saarthi Abhiyaan programme in 2014 to provide the daughters of the truck drivers with scholarships so that they pursue their education beyond 10th standard and make a respectable life and career for themselves. Through this programme, a scholarship of Rs. 10,000 was awarded to each truck driver’s daughter who completed 10th standard and showed a strong interest in pursuing further educational or vocational courses. Till last year, we awarded scholarships to 4408 deserving girls in more than 55 locations across the country.

For over two decades, Project Nanhi Kali has taken more than 350,000 girls from underprivileged families through ten years of schooling, providing them with regular academic and material support. While doing this, they also ensured that the young girls were not married off early, sent to work or kept at home for chores or sibling care. Year after year, hundreds of Nanhi Kalis successfully completed Class 10 and ‘graduated’ from the programme.

However, our interactions with Nanhi Kali alumni indicate that the girls continued to be vulnerable after Class 10, and there was a need to support teenage girls in India beyond secondary education.

Moreover, with a tenth of the global population of adolescent girls, India is home to the largest and youngest workforce in the world today. This critical fact inspired us to invest in them, and in their well-being, education and providing them skills. Not just to make a big difference to them but also to tap into their productivity, economic potential and leadership for the well-being of the nation.

In order to design a programme that meets the needs of young girls, we conducted a survey - the Teen Age Girls Survey (TAG Survey) that reached over 74,000 households across 600 districts in all the 30 states of India. This survey, which was released in October 2018, echoed the voice of teenage girls in India and their biggest needs and aspirations …

  • 86.9% want to learn English
  • 86.5% want to learn how to use a Computer
  • 76.5% wish to pursue Graduation

With this information, we joined hands with Nanhi Kali to make Mahindra Saarthi Abhiyaan even more robust and effective. And now, this 2.0 version will provide teenage girls the opportunity to pursue their dreams of higher education and obtain a university degree along with learning English and Computers. So they can go on to lead independent, dignified lives and contribute to the nation’s growth. Our new programme will start by adopting 500 daughters of Commercial Vehicle Drivers in Hyderabad and Pune and we’re sure it will go from strength to strength.

OUR LATEST ARTICLES
Mahindra FURIO – Get More Profit or Give The Truck Back*

5th January 2021

The recently launched Mahindra FURIO range of truc

Read More

Most Fuel Efficient BS6 Tipper Trucks Providing More Uptime and More Profits

27th May 2021

If you are in the business of cement, construction

Read More

Mahindra CRUZIO BS6 Staff and School Buses: Class-leading Profitability and Comfort

14th June 2021

The winning combination of best-in-class profitabi

Read More

Mahindra BS6-Ready Haulage Trucks: The Range You Know, The Range You Trust

14th July 2021

Rugged haulage trucks are 10/12/14/16 wheeler MAVs

Read More

Tips for Better Maintenance of Your Truck and Tipper

14th July 2021

Given technological advancements along with upgrad

Read More

DOWNLOAD BROCHURES

HCV Range - BLAZO X PRODUCT

ICV RANGE - FURIO

LCV RANGE - JAYO

BUSES RANGE - CRUZIO

BUSES RANGE - CRUZIO GRANDE

Please select your preferred language:

  • English
  • Hindi / हिन्दी
  • Kannada / ಕನ್ನಡ
  • Malayalam / മലയാളം
  • Tamil / தமிழ்
  • Telugu / తెలుగు

This site uses cookies including third-party cookies in order to improve your experience and our service, please note that by continuing to use the website, you accept the use of Cookies, Terms of Use and Privacy Policy