Mahindra Navistar Automotive Ltd. inaugurates Nashik Dealership

Posted on Monday, October 25, 2010

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Mahindra Navistar Automotive Ltd. has successfully inaugurated a state-of-the-art dealership in Nashik on October 11th, 2010. This is in keeping with the MNAL’s promise of establishing 100 dealerships in 24 months. The dealership sports a splendid look, highly trained staff, a well-equipped workshop, prompt spare parts availability and mobile service vans. It is the first of its kind in India and has a modern look and feel. This dealership is being managed by M/S Jitendra, Autoworld.

Inaugurating the state of the art dealership earlier in the day, Dr. Pawan Goenka, President – Automotive & Farm Equipment Sector, said, “This is a moment of pride for us as we look at changing the skyline of the India trucking industry. We have created a world class manufacturing plant in Chakan and are creating a modern distribution network in the country as the one here in Nashik to cater to the growing needs of the customers. Highly trained staffs, a well-equipped workshop, prompt spare parts availability and mobile service vans have been ensured to enable our customers to get a hassle free and delightful experience of owning our trucks”.

Speaking on the occasion, Mr. Nalin Mehta, Chief Operating Officer, Mahindra Navistar Automotives Ltd., said “During the unveiling, we had promised that ‘OK will no longer be OK’ and we will revolutionize Indian trucking by challenging the norms. Further, our Corporate Identity Program to create a uniform dealership identity and experience will ensure that our dealerships remain benchmarks for commercial vehicle industry. The dealership will start selling and servicing the existing range of LCVs and Busses. In addition, it will also start providing the ‘touch & feel’ and demonstration of the new range of HCVs, starting with the MN25 truck, that was launched recently.”

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Also speaking on the occasion, Mr. Sanjay Shah, Director, Jitendra’s AutoWorld, said, “We are very excited and feel honoured to be a part of the new chapter in the trucking industry that we are about to unveil together with Mahindra Navistar for the customers of Nashik. Jitendra’s AutoWorld has earned a name for itself through superior customer service in its various businesses and the dealership of Mahindra Navistar provides us a great opportunity of replicating the same high standards by leveraging our deep understanding of Nashik market. Together we will help our customers outperform.”

With the inauguration of the Nashik dealership, Mahindra Navistar has rolled out the process of creating the exclusive network of dealerships on a massive scale - a unique step for the trucking industry in India. Moreover, Mahindra’s already existing network will be deployed for the after-sales support. Over the next two years, Mahindra Navistar plans to commission over 100 dealerships across the country thus rapidly expanding their pan India presence.

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