Mahindra & Mahindra and Mitsubishi Agricultural Machinery tie-up to deliver FarmTech prosperity

Posted on Monday, February 22, 2010

Mahindra
Mitsubishi

 

February 11, 2010, Mumbai: Mahindra & Mahindra Ltd. (M&M), one of the world’s top tractor brands, and Mitsubishi Agriculture Machinery Company Co. Ltd. Japan (MAM) today signed a License Agreement for a strategic transfer of agricultural machinery technology. This agreement, which outlines an association to provide mechanization for crop specific solutions, was signed at the Mahindra Group’s headquarters in Mumbai, by Mr. Shimizu, President - MAM and Mr. Anjanikumar Choudhari, President - M&M Farm Equipment Sector (FES) & Member of the Group Management Board.

Mahindra

The agricultural machinery technology is being licensed to M&M Farm Equipment Sectors’ Applitrac Business, for manufacturing in India. The agricultural machinery will be sold under the Mahindra Brand name in the domestic market, in addition to exports to China & SAARC countries.

Speaking on this occasion Mr. Shimizu said, “We have been working with the Mahindra team in the US for over 8 years now. We were impressed with their initiative of ‘FarmTech Prosperity’ for Indian farmers. Mahindra has won the prestigious Japan Quality Medal (JQM) and we found a common DNA working with them in India.”

Mr. Anjanikumar Choudhari added, “We are very proud to be associated with Mitsubishi Agricultural Machinery, a reputed global leader in the farm machinery segment. This license agreement will facilitate manufacturing of an extensive variety of farm machinery to provide better skillful mechanization to the farmers.”

Feel free to download & distribute this press release:

Mahindra & Mahindra and Mitsubishi Agricultural Machinery tie-up to deliver FarmTech prosperity -

OUR LATEST ARTICLES
Mahindra FURIO – Get More Profit or Give The Truck Back*

5th January 2021

The recently launched Mahindra FURIO range of truc

Read More

Most Fuel Efficient BS6 Tipper Trucks Providing More Uptime and More Profits

27th May 2021

If you are in the business of cement, construction

Read More

Mahindra CRUZIO BS6 Staff and School Buses: Class-leading Profitability and Comfort

14th June 2021

The winning combination of best-in-class profitabi

Read More

Mahindra BS6-Ready Haulage Trucks: The Range You Know, The Range You Trust

14th July 2021

Rugged haulage trucks are 10/12/14/16 wheeler MAVs

Read More

Tips for Better Maintenance of Your Truck and Tipper

14th July 2021

Given technological advancements along with upgrad

Read More

DOWNLOAD BROCHURES

HCV Range - BLAZO X PRODUCT

ICV RANGE - FURIO

LCV RANGE - JAYO

BUSES RANGE - CRUZIO

BUSES RANGE - CRUZIO GRANDE

Please select your preferred language:

  • English
  • Hindi / हिन्दी
  • Kannada / ಕನ್ನಡ
  • Malayalam / മലയാളം
  • Tamil / தமிழ்
  • Telugu / తెలుగు

This site uses cookies including third-party cookies in order to improve your experience and our service, please note that by continuing to use the website, you accept the use of Cookies, Terms of Use and Privacy Policy