Mahindra Launches New FuelSmart HCV Truck Series, BLAZO in Jaipur, Rajasthan

Posted on Thursday, July 21, 2016

Mahindra Truck and Bus Division (MTBD), part of Mahindra Group, has recently announced the launch of a new HCV truck series called Blazo in Jaipur, Rajasthan. Even though the existing range of HCV trucks, such as the multi-axle TRUXO, TORRO Tippers and TRACO tractor trailers, will continue to be available in its entirety, the Blazo series is all set to transform the truck industry with its range of special features!

Special Features and Guarantees

The new Blazo series come with diversified range of trucks that includes Haulage, Tractor Trailer and Tipper. They also come with new the following innovative features:

  • An mPOWER FUELSMART engine
  • Smart multi-mode switches

Along with these , there are two guarantees that are included:

  • A ‘truck-back’ superior mileage guarantee
  • And 48-hours ‘back on road’ service guarantee

To complement the sincere confidence that the Blazo exudes, we also chose the well-renowned actor Ajay Devgn to be the face of Blazo campaigns, as he is known for his sincerity and confidence.

On the occasion of the Jaipur media meet and launch, Mr. Nalin Mehta, CEO of Mahindra Truck and Bus Division said, “Our Truck and Bus business has been growing steadily and is taking full advantage of the buoyancy in the HCV segment. We are confident that new Blazo HCV range will further enhance our position in the market by significantly improving the customer value proposition.”

Mr. Mehta further added, “Besides bringing in the new technology, we have even refreshed the looks of the new series and have introduced the new turquoise blue colour variant. Further, given the sincere confidence that the brand exudes, we have chosen Ajay Devgn as the face of our new campaign featuring the Product and Service Guarantees.”

Overall, with the release of the new HCV truck series reflects our efforts towards engineering excellence and desire to provide better value proposition to customers.

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