When an organisation commits to outperform and sticks by it, it's guaranteed that the excellence it exhibits will be taken note of. At Mahindra Truck and Bus Division, we are proud to say that the commitment has been honoured and the so has the appreciation come our way.
Mahindra and Mahindra Limited have been recently conferred with the 'ABP News BRAND EXCELLENCE AWARD IN THE AUTOMOTIVE SECTOR, 4 WHEELER CATEGORY (HCV/ LCV)'. It came as a great honor as we stood alongside other leading & respectable brands, been lauded for delivering excellence.
The event, hosted by World Marketing Congress acknowledges the brands and marketers who have achieved extraordinary success from innovative and effective marketing practices. This stamp from a renowned organisation is an acknowledgement of international standards in quality & excellence in MTB's functional practices. Our commitment to work closely with the transport ecosystem, helping our customers and other stakeholders to rise was acknowledged through this award. The jury took note of the pioneering and unique initiatives like the Mahindra Transport Excellence Awards, which empowers critical but usually neglected stakeholders like drivers, mechanics, dhabas to MPOWER, our customised MDP with IIM, Ahmedabad which trains the nextgen of Indian transporters to the Mahindra Saarthi Abhiyaan, the scholarship program for the girl child of truck drivers.
This award follows four other major marketing awards that we won recently. We started the winning spree by bagging 4 CMO Asia awards for Marketing which included Brand Excellence, Social Media, Emerging Brand and Marketing campaign of the year. Innovation and robustness in our marketing approach and strategies helped us bag the Breakthrough in Innovation & Breakthrough in Marketing Strategy awards at AIMA 2013 & 2014 respectively. Our marketing collaterals have always been recognized & honored at the PRCI awards.
While these awards are recognition to our efforts, it's also adds a lot of responsibility to our team at MTB. It eggs us to stay committed & outperform. These recognition keep us on our feet to ensure that we repeat the glory year on year and maintain our commitment of excellence to our customers and stakeholders.