Staying true to its philosophy of 'RISE', Mahindra Truck and Bus has introduced Saarthi Abhiyaan to turn the spotlight on the Indian truck driver community. This unique CSR project not only supports truck drivers but their families too. The first phase of Saarthi Abhiyaan was launched with a popular and heart-warming scholarship programme for the daughters of truck drivers. Scholarships worth Rs. 10,000 were awarded to meritorious applicants who completed 10th standard and are pursuing further education. This initiative was our way to salute all those truck drivers who educated their daughters despite the odds. But this is just a beginning. With Saarthi Abhiyaan we'll continue this journey to show truck drivers that we care.

» Report  » Phase II Report

Mahindra Transport Excellence Awards

Outperform. It is a philosophy that is driving Mahindra & Mahindra Ltd. into a new era.

An era that'll help Indian transport scale new heights of excellence. In keeping with this philosophy, we instituted the Mahindra Transport Excellence Awards. These awards are meant for those who have contributed towards bringing change to Indian trucking, and they recognise and reward Outperformance, Excellence, Innovation and Change Leadership. It is a forum to showcase excellence and outperformance throughout the year, and also set the standards that will inspire the entire industry.

Visit the Mahindra Transport Excellence Awards website to know more.


Mahindra Truck and Bus aims to be an agent of positive change by encouraging youth to join the transport industry and thereafter, by empowering them.

We intend to equip the new generation of the transport industry with new techniques to take their family business to newer heights. The idea is to EMPOWER them with skills to improve current operations as well as to deliver the knowledge for transforming the industry in the long term.

To meet these objectives, we have designed and pioneered a program called ‘MPOWER’, a management development program for Youth Transport Entrepreneurs.

To make sure that they are well prepared for the competitive industry and deliver excellence at the same time, we have formed a partnership with Knowledge Partners who have the reputation of being the very best in their respective areas - Indian Institute of Management, Ahmedabad (IIM-A), Indian Maritime University (IMU) and Anantara Solutions Pvt. Ltd.


Outperformers' League

Mahindra Truck and Bus created the Outperformer’s League, an exclusive forum for fleet owners, to come together and interact with other stakeholders in the trucking industry.

It is a much needed platform for fleet owners to share first – hand information on crucial business-related issues, to arrive at effective ways to meet the challenges of the present and those in the near future. With 28 events since our launch in August 2011, we are constantly striving to help the trucking community achieve their business goals by giving fleet owners access to the latest trends and practices in global transport.

Visit our OPL website, to know more about our activities.


Behind the high-performance Mahindra trucks, is a service network that’s equally strong. Over 2900 service points to improve your reach on important trucking routes.
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